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Here is something I am quite passionate about! πŸ™ŒπŸ˜€

Food advertising aimed at children. I studied this a bit in my degree, and that was just under 10 years ago! Unfortunately, nothing more has been done about this, leaving the power with the food industry, while the government continues to watch the obesity epidemic among children grow πŸ€¦πŸ»β€β™‚οΈπŸ€·πŸ»β€β™€οΈ
If you read the article you will see how cartoons and toys are used to entice children to choose their products. You may be a parent or grandparent, who has this battle with your children every time you shop. I know I do! πŸ˜“πŸ˜–

Here are some facts: πŸ€“

1) Children are naturally drawn to fun, colourful characters on foods in the supermarket, and food companies are fully aware of this. πŸ€‘πŸ‘©πŸ»β€πŸŽ€πŸ¦„
2) Children are unaware of the power of persuasion until they are about 11/12 years of age.
3) They know that children have an incredible amount of pestering power over what their parents buy.😭
4) When children are given a choice between a food that contains a cartoon character and one that does not, they will choose the one with the cartoon character, even if they don’t even know what the food is.
5) Cartoons and toys are usually used for high fat, high sugar type products.
6) It is everywhere- on TV (Australia has one of the highest junk food advertising rates in the world!), food labels, sporting events, sponsors etc.

I wish they would use this ‘persuasion power” to promote healthy food instead. πŸ‘

Chile has been very progressive in obesity prevention, and has restricted the use of cartoons on unhealthy food packaging.

I try as much as I can to talk to my family about different foods and the choices we make. Awareness is power. πŸ‘ŠπŸ’ͺ
It may not always be as strong as the advertising power, but it puts the ball back in the parents court when out shopping. πŸ™…πŸΌπŸ™…πŸ»β€β™‚οΈ

My advise is: plan your food, stick to your shopping list, try if you can to go shopping without kids (I get excited when that happens πŸ˜‰), stay to the outside of shopping isles, and discuss food choices as ‘sometimes’, ‘always’ and ‘never’ food.

Please feel free to share this with anyone you may feel would benefit from this.


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